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e-Commerce manager with over 15 years of experience in online sales in domestic and foreign markets. He has built his career through e-Commerce startup companies, retail chains, and telecommunications, always working in the internet sales sector.

He gained valuable business experience running one of the largest online retail stores in our country - Tehnomanija.rs. He complements his knowledge with international experience in the cosmetics industry (L'Oréal) and the gaming industry (Mozzart), where he worked in over 15 markets across 3 continents.

Since 2019, he has been a member of the Board of Directors of the eCommerce Association of Serbia and a regular lecturer at the Ecommerce Academy.

Since 2022, he has also served as the Executive Director of the eCommerce Association of Serbia.