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Ivan Babić is a seasoned entrepreneur with extensive experience in sales, business development, and go-to-market strategies.

Ivan first started as a sales and go-to-market consultant, His main expertise is in negotiating partnerships and helping new products getting traction in the market.

Ivan founded Altermedia 18 years ago, establishing it as a leading IT company specializing in data and document exchange. Companies such as Carlsberg, OMV and PepsiCo and part of the ecosystem.

Recognizing the need for innovation in financial processes he launched SEF LINK, a fintech spin-off focused on solving liquidity problems for SMEs. His expertise in data exchange, mobile payments, and strategic partnerships has positioned him as a key player in creation of a new ecosystem that connects SME owners with fintech solutions and financial institutions leveraging digital technology.

Before entering the IT world Ivan has spent 6 years working in Thoroughbred racing and sales industry in England, France and Ireland.