Ivana Lazović
Trading & Category Director and Acting Operations Director, Shoppster
Ivana Lazović has over 20 years of experience in e-commerce, retail, and business development, gained through various leadership roles in companies operating in the trade and digital business sectors.
She currently serves as Trading & Category Director and Acting Operations Director at Shoppster, where she is responsible for developing trading strategies, managing product categories, and improving operational processes.
Throughout her career, she has been involved in category management, pricing strategy, B2B sales, partnership development, and the advancement of e-commerce operations. She has built her professional experience through senior roles at companies such as Tehnomanija and Roaming Electronics.
In addition to her corporate career, she has also been active as a lecturer and consultant in the fields of sales and modern retail business models.
