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Lejla is a seasoned sales and marketing professional with nearly a decade of rich experience in the world's largest financial markets, Web3 and IT technology sectors. Past experience includes building, managing, and executing global thought leadership campaigns for brand building, lead generation, and media buying.

As the Head of Paid Media at BeInCrypto, Lejla stands at the forefront of driving transformational growth through cutting-edge digital advertising strategies and leveraging paid media channels to maximize brand visibility, engagement, and ROI. Lejla is also a speaker and contributor to various crypto and marketing conferences, where she shares insights on emerging trends and the future of crypto marketing.