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Vladimir Jovanovic is an expert in MSME financing with over 15 years of experience in the banking, donor, and consulting sectors. He focuses on developing innovative financial instruments and strengthening the financial capabilities of businesses. As the founder of SME SUPPORT, he advises companies on financial strategy, management, and access to external funding, and is actively engaged in the development of new financial instruments and digital financial products. He previously led the Social Banking Unit at Erste Bank Serbia and contributed as an expert on several USAID projects, where he played a key role in designing financial instruments, shaping regulatory frameworks, and implementing policies to enhance business development in Serbia and the region. Vladimir is also a certified trainer and mentor for MSMEs.