E‑Commerce Operations & Growth

Behind every successful marketplace is a strong balance between strategy, operations, and customer experience, something Ivana Lazović, Trading & Category Director and Acting Operations Director at Shoppster, has been building for over 20 years.
Her expertise spans category management, pricing strategy, B2B sales, and partnership development, with a clear focus on making e‑commerce models both scalable and efficient. From shaping product strategies to optimizing operations, her work reflects a deep understanding of how digital commerce performs in practice.
At Finticipate – SEE FinTech Forum, Ivana will take part in the Fireside Chat #2: Marketplace Payments, where she will share practical perspectives on payment solutions and their role in shaping efficient and scalable marketplace operations.
A grounded, real-business view on how payments and operations come together to drive marketplace success. 👇